What is the meaning / definition of Design Hotel in the hospitality industry?

Design Hotel is as the name implies hotel that is notable for its design. It is focused on the visual concept, on its architecture, on interior decoration, on aesthetics style and décor. The appearance is the main appeal of a Design Hotel and the aim is to evoke a ‘wow’ feeling in the (potential) guest.

A Design Hotel is often designed by a famous architect. As an expression of his unique style it gives the message ‘one-of-a-kind’.

Usually, a Design Hotel has a modern, contemporary and cutting-edge. Often minimalistic and angular. Both exterior and interior design has to be high style. Most Design Hotels are luxury hotels. Sometimes the are owned by a fashion designer (or fashion design houses). The term Design Hotel can be used for various hotel types including boutique hotels, resorts, B&Bs and aparthotels.

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