A Boutique Hotel is a small and intimate hotel, helt in a stylish design decor with a personal note. It has a unique character and distinguishes itself from other hotel brands. It it true to its heritage, it provides guests with great and ultra-personalized service and is typically situated in a fashionable urban location.
The term was used initially in USA and the UK. While the first boutique hotels opened in London and San Francisco in 1981, the term ‘boutique’ was born when in 1984, when Ian Schrager and his business partner Steve Rubell opened together the Morgans Hotel in New York City, comparing it to a ‘boutique’.
While it is not a specific hotel category, a boutique hotel can be defines by its characteristics: