In case you missed it, Amazon, the biggest ecommerce website in the world, has entered into the hotel distribution game. They have recently started contracting hotels in the United States. Are we looking at a shake-up of the domination of the hotel distribution landscape by a few big global players?
That’s right, hotel loyalty programs are part of the past. Guest behavior changes, so should your loyalty scheme.
This should not come as news to you, it’s really been out on the streets for some time now. As returning guests are key to any hotel management structure, we'll have a look at current challenges and possible solutions.
It is time to ask ourselves the annual question, what’s new? How do we have to adjust our hotel distribution strategies to safeguard and enhance profitability? How can we enhance and expand our online presence, reach and exposure? It seems hoteliers are getting savvier and are more than ever ready to go to war and take what is theirs … Direct Sales Rules!
In the light of the numerous hotel management and hotel opening articles we have posted, and also the free revenue management book we created, we have come to realize that it’s nothing but logical to also write a book about hotel distribution.
Do you know who your best converting reservations agent is? A call center is a highly dynamic operation, which is quite complex to manage. It represents an important hotel revenue stream and deserves more attention than it usually gets. Optimizing this inbound sales department will have an immediate impact on both your revenue and bottom line profit.
Last week, together with some fellow revenue management appassionatos, on a panel at BTO (Buy Tourism Online) in Florence, we had an interesting discussion on the relation between internet and voice reservations. The topic raised was if we are not spending too much time on internet business.