Hotel Management Blog

Hospitality industry news, articles, publications, trends, tips, ideas, strategies and best practices …
hotel_social_media_marketing_top_10_tipsHere are our Top 10 tips for hotel social media marketing. We have put these together from daily hands on experience performing internet marketing for our hotels. It is the best list of practical ideas that can be implemented right away.

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hotel_blogThere seems a lot of disagreement if blogging is still effective in the days of micro-blogging sites like Twitter and age of social media like FaceBook. At Xotels we have been managing hotel blogs, and are achieving good results through a well thought out strategy. And this is the key for hotel internet marketing; you need a plan to get somewhere.

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Hotel_Guest_FeedbackHaving travelled a lot in the last month I have been observing some great differences in the levels with which hotels are looking for feedback from their guests. Some hotels simply do not seem to care, others have it a review score card implemented as a systematic part of their operations, few however really ask me for my opinion and make me feel they really care…

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facebook_hotel_searchEveryone is focused on the integration of prices by Google in their maps and universal search results, and on how this will impact the hotel and travel distribution landscape. And they are right as it will have an important impact on direct sales for hotels. But there is something else going on that you need to be aware of for your hotel internet marketing strategy. FaceBook is becoming a hotel search engine!.

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rtreviewReviews have become an important key performance indicator for hotels. Consumers are writing about their travel experience on online travel agency websites, travel communities and independent review websites. The new social media culture of sharing online requires follow up by hoteliers. To manage your hotel’s online reputation, Rate Tiger launched RT Review .....

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stopI actually would like to rephrase this. I recommend to stop all online marketing spend. Just kick it out of your budget. Save some cost for a change. I simply would like to take back what I wrote in previous blog posts, and what I said during any of our seminars and workshops about hotel internet marketing and social media marketing. I now run a 100 room hotel and I have got it all figured out .

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