What is the meaning / definition of ATR in the hospitality industry?

ATR stands for: Average Treatment Rate

This ATR formula is mainly used for Spa Operations (either independently or within a hotel). It calculates the average rate and it is varied on different treatment packages as well as on the demand / occupancy of the spa booking rate.

How to calculate ATR?

  • ATR Formula= Total Treatment Revenue / Total Treatments Sold


  • € 12.500 / 200 = € 62,50

Average Treatment Rate is an effective indicator for a hotel spa operation to analyze and apply dynamic pricing.

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