Top 10 Social Media Marketing Tips for Hotels

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Here are 10 rock-solid reasons why you should never invest another Euro in online marketing:
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- I am saving a lot of money by not spending on online marketing. Seriously, I am talking about tons of money! You can reduce cost by not investing in lonline marketing.
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Instead of investing upfront in online marketing, I figured out a solution. I am giving a bit more, actually all of my business to 3rd parties. My most important online provider only charges me about 300K a year. And my average commission percentage is only 19%. 560K a yearโฆ. Not bad for my 100 room hotel is it?
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- Impossible to analyze. Web analytics are complex, and they are hard to analyze. Website functionality is impossible to understand. How would I know where people are willing to click? Who cares if I lose them on the 4th or the 5th click? On top, consumers keep changing anyhow, theyโre always on the hunt for this new thing. Why put in the effort?
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- Websites are hard to build, and I heard that you have to rebuild them every 2 years, because they get old-fashioned so fast. I have never been too much of a trend-follower anyhow. I can stick to what I know and do the same Iโve always done. It has always worked, thereโs not a single reason why it wouldnโt work in the future.
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- Websites are extremely hard to control. How would I know what type of website design works well?? And I will never be a programmer, so forget about me managing a website or a blog. I have enough on my plate.
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- Itโs fun to fill the pockets of big online players. Paying commission is good, and why try to do something myself what they can do so well already? They will be better in online marketing anyhow. And no way I can compete with these guys. At least I will pay them afterwards, not upfront. Less insecurity.
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- Iโd rather spend on paper brochures. Paper is the future. We should stick to a traditional hotel franchise model. The huge declines in sales that newspapers have seen for the past 5 to 10 years are temporary. The paper-business is rebounding one of these days.
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- Iโd be taking a huge risk by spending online. I do not know what happens to my money spent online, I canโt measure the ROI, nothing. They say online business has spin-off to offline business. I am not buying it. I never get phone calls from people who found me online.
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- Social Media are a fad. I donโt want to move where consumers are moving. And I also donโt want them to follow me all the time. I find that it scary idea that people can find and follow me whenever they decide. I should be in control, not the consumer. If I could stop them from opening their mouth on Tripadvisor, I would. I have always encouraged them fill in guest satisfaction surveys, and they can simply hand them back in to us. That way Iโll get a good understanding of how they experience my hotel.
- Social media have nothing to do with business. Itโs just a bunch of people, that probably donโt even know each other ,talking together. The information theyโre exchanging is not trustworthy, so there are plenty of good reasons not to get involved.
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About the Author:
As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELSยด diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.