Coolest destination marketing video ever .... Holland, the Original Cool! http://t.co/yNa45WVn4J
06
Dec
Hotel Pickup Report
The pickup report will help you to follow the booking pace of your hotel. We will give example of a monthly pick-up and daily pick-up report to demonstrate on what basis you can monitor and quantify your pick-up trends.
Monthly Pick up Analysis
Record on every first day of the month the monthly occupancy percentage for every future month. It is recommended to record only the definite on the books for more precise comparison.
Record on every first day of the month the monthly occupancy percentage for every future month. It is recommended to record only the definite on the books for more precise comparison.
A more detailed tool can be developed to understand and compare from previous months.
The above tool can be developed for the same month i.e. January for January but also for future months i.e. January for February, January for March. The room night pick up can be informative but the ARR knowledge can definitely be built with such a tool. Check your existing pick up tool how to develop the knowledge on ARR pick up. What explains the increase or decrease of ARR? Is the decrease of the corporate segment ARR normal i.e. your large main corporate accounts book last minute with its lowest rate. Again such tools should help you to identify new trends to forecast better the future pick up.
To give you even more detailed knowledge of the trends in your hotel, a pick-up tool should include statistics or data per segment. This way you can identify exactly which market segment is contributing to the reservation production.
For more information on hotel yield and revenue management click here: revenue management.
Cheers,
Patrick - Xotels
