Hotel Revenue Management Action Steps 4
- Record your turnaways or denials for all types of business: individuals, groups, day meetings, conferences etc.
- Decide of the level of details of recording turnaways: days of stay, market segment, total revenue value.
- Develop reasons for turn-aways in order to evaluate your decisions
- Track your conversion ratio for groups, day meetings, conferences, etc.
- Anticipate your room blocks wash in your decisions : analyze periodically the wash per group type (initial room block versus actual pick-up).