Is your hotel on the right distribution channels?
Use Google to identify distribution opportunities;
- search for 'hotel + your destination¡ on the different country sites of Google... (Google.com, .co.uk, .fr, .de, .it, .es, .nl, etc)
- search for competitor hotels on the different country sites of Google
- make an overview and contact the sites that appear on page one, or advertise on Google, Yahoo and Bing