Is your hotel selling in the right places?
Are you competing with your competitors on the same hotel at in same places? Are there any regional or local websites in other countries that have strength for your destination? On which channels should you be present? Understanding which channel youยดre on is key in revenue management.
Where are your competitors? Benchmarking from time to time your online competitiveness will give insight into the understanding of your booking pace. Also, check their ranking via Google searches and third-party websites!
Use Google to identify opportunities;
- Search for ‘hotel + your destinationยก on the different country sites of Google… (Google.com, .co.uk, .fr, .de, .it, .es, .nl, etc)
- Search for competitor hotels on the different country sites of Google
- Make an overview and contact the sites that appear on page one, or advertise on Google, Yahoo and Bing
Your hotel distribution channels and strategy is a vital part of your revenue management plan. Make sure you are on the channels that promote your destination online. And remember the power of marketing they have. They put your hotel in front of many consumers you can’t reach directly, and some of them even book directly afterwards.
And of course, don’t forget about the GDS, as the Global Distribution System is still an important source of bookings to take into account in your revenue management strategy
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About the Author: Patrick Landman
As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELSยด diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.
