Is your hotel selling in the right places?
Where are your competitors? Benchmarking from time to time your online competitiveness will give insight into the understanding of your booking pace. Also, check their ranking via Google searches and third-party websites!
Use Google to identify opportunities;
- Search for ‘hotel + your destinationยก on the different country sites of Google… (Google.com, .co.uk, .fr, .de, .it, .es, .nl, etc)
- Search for competitor hotels on the different country sites of Google
- Make an overview and contact the sites that appear on page one, or advertise on Google, Yahoo and Bing