Group Trends
What is your conversion ratio? (number of groups converted by leads received). Depending on the size of your hotel, you may develop the calculation by group market segments.
Elements to consider:
- Conversion ratio
- Lead time ratio on basis of the dates of request
- Total spend by group
- Size of the groups
- Wash factor
- Segmentation of groups: leisure or corporate
- Denial and cancellation stats with reasons.