CRO – Central Reservations Office

What is the meaning / definition of CRO in the hospitality industry?

CRO stands for: Central Reservations Office.

It is a system that allows reservation agents to receive reservation requests by phone and to handle them immediately.

CROs display availability of hotels and allow reservation agents to easily and fast find the suitable property for the client they have on the phone. Therefore, sophisticated search options have to be included.

It is also known as Central Reservation Center. Bigger Hotels or Hotel chains have their own, in-house โ€œcall centerโ€ for direct bookings.

The reservation itself is usually confirmed via a CRS and/or PMS.

See also:

Synonyms

  • CRO
  • Central Reservations office

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About the Author: Patrick Landman

As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELSยด diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.