What is the meaning / definition of Heads in Beds in the hospitality industry?
Of course, any hotel’s aim is to maximise profits. The best way to do this is to make as many bookings as possible. When discussing the level of occupancy of hotel rooms, staff will often use the term: Heads in Beds. This may sound a bit strange, but it is true!
Yes, like most other industries, the Hospitality industry has its very own lingo, with Heads in Beds being a very common phrase. Some hotels even have something called a Heads in Beds Strategy, which forms part of their overall plan.
A Heads in Beds strategy can be local, regional, national or beyond national:
A Local Heads and Beds Strategy: sell as many hotel room bookings as possible to the local population. This usually occurs in areas where a hotel is striving to forge a reputation as ‘the best hotel in town’ – the first choice for local people who would perhaps enjoy an overnight or weekend hotel stay occasionally, at a venue close to home (to get a break from washing the dishes, perhaps!).
A Regional Heads in Beds Strategy can be where a hotel is trying to increase bookings by casting its net wider. Rather than simply focusing on the local town or city population, they seek to attract custom from people across an entire county. For example, a hotel in Southampton (UK) may wish to attract guests from all over Hampshire!
A National Heads and Beds strategy is all about selling hotel beds to people coming from all over the country.
With a Beyond National Heads in Beds strategy, a hotel in say, Copenhagen, could be trying to attract custom from visitors to Denmark from other Scandinavian countries, such as Norway and Sweden (but not necessarily from all over the world).
The key thing to remember is… Whichever Heads in Beds strategy a hotel devises and then uses, their core goal will be to maximise profits through filling as many rooms as possible.