Seasonal Hotel
What is the meaning / definition of Seasonal Hotel in the hospitality industry?
A Seasonal Hotel is a hotel which operates only in a specific season. This is often due to its location being greatly influenced greatly by weather changes, which affect the surrounding environment in such a way that the guests main reason for staying is only available during a limited time of the year.
Examples include hotels near ski resorts, beaches, theme parks, some tourist areas, sporting venues, and the like. Seasonal Hotels depend greatly on seasonal/ temporary work in order to run.
Due to the seasonality, the hotel is forced to generate enough revenue during the season to make up for the off-time when occupancies are low.
Therefore revenue and expenditures vary greatly depending on the time of yearthe hotel is operating. Seasonal hotels are highly dependant on exterior factors and this can be extremely challenging. During โbad seasonsโ hotels may incur huge losses. Adding to this, the occupancy can often not be as easily influenced by tangible upgrades as within other popular tourist destinations or cities. With climate change taking its toll, seasons are becoming unpredictable โ causing skiing seasons to start later and end earlier for example.
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About the Author:
As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELSยด diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.