Reviews have become an important key performance indicator for hotels. Consumers are writing about their travel experience on online travel agency websites, travel communities and independent review websites. The new social media culture of sharing online requires follow up by hoteliers. To manage your hotel’s online reputation, Rate Tiger launched RT Review …..
This new Hotel Review Management Tool allows you to monitor your brand’s reputation across various websites. Additionally can you respond directly to these guest reviews from RT Review, making it both a social media monitoring and communication tool.
So what can you do with it exactly?
- Be alerted when you get new guest reviews
- See your review score trend over a period of time (last 7 days, 30 days, 12 months)
- See how you perform in different review websites
- View your score in different review categories (F&B, rooms, cleanliness, customer service, etc.)
- Compare your results vs. competitor hotels
- Analyze score result details by website
- Read the individual reviews
- Respond directly to the reviews
As to be expected, Rate Tiger has made an easy to use dashboard allowing any hotelier to use RTReview with only a brief online training. The screenshots below will give you an idea of the user interface:
Websites that have been intergrated into RT Review include: booking, boo.com, expedia, fastbooking, globalhotelreview, holidaycheck, holiday-truth, holidays-uncovered.co.uk, holidaywatchdog, hotel.info, hotels.com, igougo, mytravelguide, orbitz, priceline, qype.co.uk, reviewcentre, travelpost, travel.yahoo.com, tripadvisor, trivago, venere, zoover, travelocity.com, reisen.de …
Online social media reviews are becoming more influential in the decision process of today’s consumer. Hotels can no longer afford not to monitor and respond to them. Ignoring reviews is like saying to consumers browsing the internet that you simply do not care.
RT Review allows you to incorporate reviews like a pre and post stay marketing tactic as a part of your over hotel internet marketing strategy. To understand what active review management can do for you, take a look at this hotel on a well known review website, TownHouse Hotel Maastricht. It is number the 1 hotel in its destination, driving more and more direct sales.