MPI - Market Penetration Index Definition / Meaning

MPI – Market Penetration Index

What is the meaning / definition of MPI in the hospitality industry?

MPI stands for: Market Penetration Index

MPI is a calculation to measure your hotel´s occupancy compared to the average market occupancy levels (also referred to as market share).

This tool helps the hotel to see its position and performance in proportion to the competitors and the market in general.

How to calculate MPI?

MPI Formula: Hotel Occupancy % / Market Occupancy %

See Also:

Fair Market Share
ARI
RGI

Synonyms

MPI
Market Penetration Index

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About the Author:

As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn independent hotels and resorts into local market leaders. XOTELS´ diverse expertise and deep-knowledge across revenue management consulting, hotel management, asset management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.

MPI – Market Penetration Index

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