MPI – Market Penetration Index

What is the meaning / definition of MPI in the hospitality industry?

MPI stands for: Market Penetration Index

MPI is a calculation to measure your hotelยดs occupancy compared to the average market occupancy levels (also referred to as market share).

This tool helps the hotel to see its position and performance in proportion to the competitors and the market in general.

How to calculate MPI?

  • MPI Formula: Hotel Occupancy % / Market Occupancy %

See Also:

Synonyms

  • MPI
  • Market Penetration Index

Share This Story, Choose Your Platform!

About the Author:

As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELSยด diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.