MAP – Modified American Plan

What is the meaning / definition of Modified American Plan or MAP in the hospitality industry? The term Modified American Plan (MAP), refers to a booking option that includes the room night, a free breakfast and a second meal either lunch or more typically dinner. This option is offered for multiple [...]

Multigenerational Travel / Intergenerational Travel

Multi-generational travel is when three or more generations of a family travel together. It is an interesting segment in hotel management since the different needs and wants of these travellers allow for the creation of specialized offerings and thereby generate more revenue. This applies to all hospitality concepts including hotels, B&Bs, [...]

MPI – Market Penetration Index

What is the meaning / definition of MPI in the hospitality industry? MPI stands for: Market Penetration Index MPI is a calculation to measure your hotelยดs occupancy compared to the average market occupancy levels (also referred to as market share). This tool helps the hotel to see its position and performance [...]

Motel

What is the meaning / definition of Motel in the hospitality industry? The term motel is used to describe a roadside hotel designed primarily for motorists. It specifically targets guests which are travelling by car. The hotels often allow customers to park directly outside of their rooms for convenience. Motels are [...]

MinLOS – Minimum Length of Stay

What is the meaning / definition of MinLOS โ€“ Minimum Length of Stay in Hotels in the hospitality industry? At hotels, the number of nights a guest can stay is not necessarily always up to the paying customer, even if they have lots of money to spend on both rooms and [...]

Merchant Model

What is the meaning / definition of OTA Merchant Model in the hospitality industry? In hotel revenue management when talking about a Merchant Model, we are referring to the commercial model of an OTA (online travel agency). The main characteristic of a Merchant Model OTA is that the guest pays the [...]

MaxLos – Maximum Length of Stay

What is the meaning / definition of MaxLOS โ€“ Maximum Length of Stay in Hotels in the hospitality industry? At a hotel, sometimes the number of nights an individual guest, couple or family can stay has to be limited, even if the hotel is intensely focused upon maximising revenue! This can [...]

Markup

What is the meaning / definition of Markup in the hospitality industry? Within revenue management in the hotel industry Markup is used to refer to the amount an OTA increases your net room rate, to set the sell rate. OTA that work with a merchant model work with hotels on the [...]

Market Led Pricing

What is the meaning / definition of Market Led Pricing in the hospitality industry? The term Market Led Pricing refers to a pricing strategy, that orients itself upon the current market conditions, such being competition, consumer needs etc. Market led pricing is also known as a competition-based strategy, market-oriented pricing compares [...]

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