MPI - Market Penetration Index

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MPI - Market Penetration Index

What is the meaning / definition of MPI in the hospitality industry?

MPI stands for: Market Penetration Index

MPI is a calculation to measure your hotel´s occupancy compared to the average market occupancy levels (also referred to as market share).

This tool helps the hotel to see its position and performance in proportion to the competitors and the market in general.

How to calculate MPI?

  • MPI Formula: Hotel Occupancy % / Market Occupancy %

 

See Also:

Synonyms

  • MPI
  • Market Penetration Index

Synonyms: Market Penetration Index, MPI

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