Hotel Revenue Management Glossary

Need to know what a hotel term means? Look it up in the Xotels Glossary. We explain definitions of terminology industry lingo from hotel revenue management, ecommerce, marketing and distribution.

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Term Definition
Sell rate

What is the meaning / definition of Sell Rate in the hospitality industry?

Sell rate can be simply defined as the amount the guest has to pay for your hotel's room night. Not all hotel reservations are made directly through the hotel itself – over the 'phone, at Reception or through the hotel's brand website.

Sell Through

What is the meaning / definition of Sell Through in the hospitality industry?

A hotel's reservation system can include many tools. One of these is called a Sell Through.

A Sell Through will allow a hotel anywhere in the world to implement a control that will enable a request for an extended stay reservation to be booked through sold-outs nights. So, if a family from Croatia staying at a Turkish hotel are enjoying themselves so much that they wish to stay for longer than they originally intended or initially booked for, a Sell Through tool can be utilised to make this possible.
Sell Throughs can be a very useful and valuable option for hotels seeking to capture extended stay business and room occupancy on shoulder dates. What's more, Sell Throughs can be automatically activated whenever a hotel applies a close-out date.

Shoulder Date

What is the meaning / definition of Shoulder Date in the hospitality industry?

Sometimes a hotel can generate extra revenue by selling rooms on Shoulder Dates; these are basically dates that fall very close to other high demand dates. For example, a couple decides to treat themselves to a luxury break at a sumptuous rural hotel. Their reservation is for the last Friday and Saturday night in August. But they enjoy themselves so much that they wish to extend their stay by another night, the Sunday. This would be a Shoulder Date booking, simply because it falls right next to/immediately after the other pre-booked dates.

Ski Resort

What is the meaning / definition of Ski Resort in the hospitality industry?

Ski Resorts are towns and villages in winter sport areas, offering support services for skiing and snowboarding such as lodging (hotels and chalets), equipment rental, ski schools and ski lifts.

Source of Business

What is the meaning / definition of Source of Business, in the hospitality industry?

Source of Business is a term used to determine how a guest heard about the hotel in order to further expand marketing and promotion efforts to maximise profitability. Simply speaking, a Source of Business provides a hotel with a breakdown of how or through which channel the business arrived to the hotel.

Spa Hotels

What is the meaning / definition of Spa Hotels in the hospitality industry?

A Spa Hotel is a hotel with the primary purpose of providing individual services and treatments for Spa seeking clients, with a focus on health.

SREVPOR

What is the meaning / definition of SREVPOR in the hospitality industry?

SREVPOR stands for: Spa Revenue Per Occupied Room

SREVPOR is an effective KPI for Spa operations, to manage and optimize their time and yield management. It illustrates the revenue made for each occupied room  and therefore it helps to analyze and propose a strategic marketing plan.

Static Pricing

What is the meaning / definition of Static Pricing in the hospitality industry?

Static Pricing is when a hotel keeps exactly the same selling rate at all times, regardless of the occupancy, market trends and marketplace demand.

Stay

What is the meaning / definition of Stay in the hospitality industry?

Stay is the period of time that a customer stays in a guest room of a hotel. Stay is your overnight visit at a hotel where you will need an accommodation to stay regardless of the number of nights.

Stay Restriction

What is the meaning / definition of Stay Restriction in the hospitality industry?

The key to successful hotel revenue management is control, with control over bookings being an important determinant in achieving full occupancy for as many weeks as possible across a complete 12-month period, and into the future. At a hotel, a reservation or booking control is known as a Restriction.

SUR - Spa Urilization Ratio

What is the meaning / definition of SUR in the hospitality industry?

SUR stands for: Spa Utilization Ratio

To calculate the SUR (spa utilization ratio) of your spa you need to define the time and the space units to be measured.
This calculation indicates how effective you are utilizing your space and opening times.

Switch

What is the meaning / definition of Switch in the hospitality industry?

The term Switch refers to the ‘Pegasus Swich’ - a tool which is used to deliver rates and availability for hotel rooms to the Global Distribution Systems (GDS).

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