Hotel Revenue Management Glossary

Need to know what a hotel term means? Look it up in the Xotels Glossary. We explain definitions of terminology industry lingo from hotel revenue management, ecommerce, marketing and distribution.

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Term Definition
Selected Services

What is the meaning / definition of Selected Services in the hospitality industry?

Select-service properties are a hybrid of full-service hotels and limited service hotels. As the name states, select service properties, select their services - thereby only providing services which match the target markets needs. Most select service hotels fall into the three star categorisation.

Select services hotel industry is the fastest growing segment in the hospitality industry. Select service hotels originally only offered very limited services, many didn't have a restaurant or a bar and if they did the bar was often run by the reception. Today, much has changed and the hotel offers both bars, restaurants and sometimes even room service. The products and services offered though are generally adapted towards budget conscious travellers, thereby offering a rather restricted, low price selection of products and services.

Synonyms: Focused-service properties
Sell rate

What is the meaning / definition of Sell Rate in the hospitality industry?

Sell rate can be simply defined as the amount the guest has to pay for your hotel's room night. Not all hotel reservations are made directly through the hotel itself – over the 'phone, at Reception or through the hotel's brand website.

Sell Through

What is the meaning / definition of Sell Through in the hospitality industry?

A hotel's reservation system can include many tools. One of these is called a Sell Through.

A Sell Through will allow a hotel anywhere in the world to implement a control that will enable a request for an extended stay reservation to be booked through sold-outs nights. So, if a family from Croatia staying at a Turkish hotel are enjoying themselves so much that they wish to stay for longer than they originally intended or initially booked for, a Sell Through tool can be utilised to make this possible.
Sell Throughs can be a very useful and valuable option for hotels seeking to capture extended stay business and room occupancy on shoulder dates. What's more, Sell Throughs can be automatically activated whenever a hotel applies a close-out date.

Shoulder Date

What is the meaning / definition of Shoulder Date in the hospitality industry?

Sometimes a hotel can generate extra revenue by selling rooms on Shoulder Dates; these are basically dates that fall very close to other high demand dates. For example, a couple decides to treat themselves to a luxury break at a sumptuous rural hotel. Their reservation is for the last Friday and Saturday night in August. But they enjoy themselves so much that they wish to extend their stay by another night, the Sunday. This would be a Shoulder Date booking, simply because it falls right next to/immediately after the other pre-booked dates.

Synonyms: Shoulder Dates, shoulder days, shoulder day
Shoulder Season

What is the meaning / definition of Shoulder Season in the hospitality industry?

A hotel’s booking season that is between high season and low season. Shoulder seasons have less crowds, but have some of the same advantages of peak seasons, like whether, attractions and amenities. Shoulder seasons usually occur a month or two before or after high season.

Unlike low season, where the weather might be unfavourable and shops may be closed, shoulder seasons offers guests many perks that are expected in high season times at a reduced cost. It also allows visitors to experience the region or hotel with less crowds. Some regions also host events and festivals in shoulder seasons to attract visitors.

Synonyms: Mid Season
Ski Resort

What is the meaning / definition of Ski Resort in the hospitality industry?

Ski Resorts are towns and villages in winter sport areas, offering support services for skiing and snowboarding such as lodging (hotels and chalets), equipment rental, ski schools and ski lifts.

Soft Brand

What is the meaning / definition of Soft Brand?

The term soft brand is a term used in hospitality that describes a hotel franchise or chain company. This organisation, in comparison to other hotel franchises or hotel chains provides the benefits of a larger chain without enforcing strict rules, regulations or a strong brand identity on the franchisor or chain member.

Source of Business

What is the meaning / definition of Source of Business, in the hospitality industry?

Source of Business is a term used to determine how a guest heard about the hotel in order to further expand marketing and promotion efforts to maximise profitability. Simply speaking, a Source of Business provides a hotel with a breakdown of how or through which channel the business arrived to the hotel.

Synonyms: Source of Business, Source of Reservations
Spa Hotels

What is the meaning / definition of Spa Hotels in the hospitality industry?

A Spa Hotel is a hotel with the primary purpose of providing individual services and treatments for Spa seeking clients, with a focus on health.


What is the meaning / definition of SREVPOR in the hospitality industry?

SREVPOR stands for: Spa Revenue Per Occupied Room

SREVPOR is an effective KPI for Spa operations, to manage and optimize their time and yield management. It illustrates the revenue made for each occupied room  and therefore it helps to analyze and propose a strategic marketing plan.

Synonyms: Spa Revenue Per Occupied Room
Staff Turnover

What is the meaning / definition of Staff Turnover in the hospitality industry?

Also known as turnover rate or employee turnover rate.

The term refers to the annual average percentage of employees who leave the business during a certain amount of time. The staff turnover can be affected by both the employer or the employees. In general companies should aim to keep the staff turnover as low as possible.

Synonyms: Employee turnover, Turnover rate
Static Pricing

What is the meaning / definition of Static Pricing in the hospitality industry?

Static Pricing is when a hotel keeps exactly the same selling rate at all times, regardless of the occupancy, market trends and marketplace demand.


What is the meaning / definition of Stay in the hospitality industry?

Stay is the period of time that a customer stays in a guest room of a hotel. Stay is your overnight visit at a hotel where you will need an accommodation to stay regardless of the number of nights.

Stay Restriction

What is the meaning / definition of Stay Restriction in the hospitality industry?

The key to successful hotel revenue management is control, with control over bookings being an important determinant in achieving full occupancy for as many weeks as possible across a complete 12-month period, and into the future. At a hotel, a reservation or booking control is known as a Restriction.

Synonyms: Restriction, stay restriction
SUR - Spa Utilization Ratio

What is the meaning / definition of SUR in the hospitality industry?

SUR stands for: Spa Utilization Ratio

To calculate the SUR (spa utilization ratio) of your spa you need to define the time and the space units to be measured.
This calculation indicates how effective you are utilizing your space and opening times.

Synonyms: Spa Utilization Ratio, SUR

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