BAR – Best Available Rate

What is the meaning / definition of Best Available Rate in the hospitality industry?

BAR stands for Best Available Rate which is the lowest rate of the day that is available for guests to book. The BAR rates are available to the general public, does not require pre-payment and does not impose cancellation or change penalties and/or fees, other than those imposed as a result of a hotel propertyโ€™s normal cancellation policy.

Best-available-rate (BAR) pricing is an attempt to reduce confusion for hotel guests caused by complex rate strategies with many different prices. The BAR rate is in essence the lowest rate available for each date, and is offered to the guest.

As a result, instead of paying the same price for each room-night, the guest could pay different prices each night. The rate distributed will fluctuate to be the same as unrestricted rates available publicly on any other channel, including online retailers, hotel web sites, the GDS, the CRO or the hotel directly. This practice creates transparency in terms of the prices the hotel is offering direct on its own website versus prices on third party website, such as OTA.

Combined with a BAR rate strategy, a hotel usually also incorporates a guarantee to always lower the best price directly. This is called Best Rate Guarantee or BRG.

See Also:

Synonyms

  • BAR
  • Best Available Rate

Subscribe to our free newsletter

Enjoy the latest trends shaping the hotel industry.

*By subscribing, you agree to receive communications from Xotels as perย ourย Terms & Conditions.

TURNING LOOKERS INTO BOOKERS

FREE AI-powered Hotel Marketing

Driving people from trip inspiration to booking.

Share This Story, Choose Your Platform!

About the Author: Patrick Landman

As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELSยด diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.