What is the meaning / definition of Dynamic Packaging in the hospitality industry?
Dynamic Packaging is a method of creating deals or packages based upon the components selected by the customer.
This method combines inventory (rates and availability) from multiple sources e.g., hotels, rental cars and flights in one online application. It allows the customers to create and book a customized itinerary resulting in a higher flexibility compared to pre-packaged holidays.
As for hotels, depending on the demand, the assets of the hotel and its strategy, the location and the popular activities in the location, a hotel can create made-to measure modules as an added value to the stay of their guests.
Examples for packages in hotels are: spa-package, city-tour, harbour cruise, romantic escape, family-deal, culinary-experience, wine-tasting, corporate package etc.
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