Packaging

What is the meaning / definition of Packaging, in the hospitality industry?

Packaging is a common marketing strategy that involves offering several products for sale together. The price is usually bundled together so there is no transparence to the individual rates of the separate products.

In the hotel industry, this can be a combination of hotel services such as meal plans, parking, spa, convention package, family deal, or a bundling of a hotel and other travel service like hotel stay & flight /car rentals/ city tour/ event tickets etc.

It could even be a small packaging of hotel products such as bathroom amenities, takeaway boxes, hotel bags etc. It is easy to implement those extra services through the booking engine for an upsell strategy.

See also:

Synonyms

  • Packaging

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As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELSยด diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.