Revenge Travel” is the latest trending term in hospitality management, and is the result of restrictions imposed on travellers by lockdowns making travel itself not to be taken for granted anymore.

It portrays the exact thoughts of consumers and their current travel sentiment: we are ready to travel and we won’t hesitate to book a trip once restrictions are lifted.

In a way, consumers are avenging lost time and reclaiming their valued travel moments, giving the meaning to the definition “revenge travel”. 

Since revenge travel is likely to translate into changes in demand, it is important for hotels to be ready to react with a solid strategy in place with different scenarios to maximize their revenue potential.

For this reason, it is important to make your hotel stand out from the crowd by prioritizing the right operational and marketing initiatives, having a solid revenue management strategy in place, as well as making sure that you are able to provide the perfect guest experience.