Sell Rate

What is the meaning / definition of Sell Rate in the hospitality industry?

Sell rate can be simply defined as the amount the guest has to pay for your hotelโ€™s room night. Not all hotel reservations are made directly through the hotel itself โ€“ over the โ€˜phone, at Reception or through the hotelโ€™s brand website.

These days, prospective guests can book rooms through distribution channels, paying their chosen channelโ€™s Sell Rate.

The diverse distribution landscape can include all this:

  • Online travel agencies (OTAs)
  • High Street travel agencies (โ€˜bricks and mortarโ€™ outlets)
  • Global distribution systems (GDSs)
  • Social Media platforms
  • Mobile (apps, handheld devices with booking system compatibilityโ€ฆ)

As well as:

When setting a Sell Rate, a hotel must try to get the very best deal for themselves whilst still making the agreement worthwhile for channels. This can sometimes be a difficult balance to strike, but it is well worth revenue management and pricing teams at hotels taking the time to calculate the best Sell Rates for each type of room or suite they are seeking to fill, so that their own Net Rate received later is as high as possible.

See Also:

Synonyms

  • Sell Rate

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About the Author:

As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELSยด diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.