CTA – Closed to Arrival
What is the meaning / definition of CTA or Closed to Arrival in the hospitality industry?
CTA stands for Closed to Arrival. It is a yield tool used to close days from reservations arriving on a particular day.
When requesting a stay on the hotel’s website, with such a day as check-in date, it will show as not available. However you can book rooms arriving before and stay through such date.
* This is yield practice has originated from the airlines, and really should not be applied in hotels. It would close you out for sales even to someone wanting to stay for a long time but arriving on a seemingly wrong date. This is not considered a good practice in hotel revenue management.
Share This Story, Choose Your Platform!