Hotel Market Segments

What is the meaning / definition of Hotel Market Segments in the hospitality industry?

Not all customers are the same. Although, of course, all guests must receive the same high standard of service at a hotel or other kind of facility within the Hospitality Sector, there are definitely different types of customers. And offering them a hospitality experience that entirely meets their particular type and exact needs is the key to a providing an enjoyable hotel stay, where satisfaction is virtually guaranteed.

So, how can this differentiation in customer types be best organised? The answer is to devise a system of segments, known in Hospitality as Market Segments.

Market segments can be:

  • Geographic
  • Demographic
  • Behavioural
  • Psychographic
  • Occasional
  • Cultural

Just as there can be:

  • Multi-variable account segmentation, and
  • Segmentation by benefits!

Once segmentation is achieved, segment-specific services and activities can be organised, helping to provide customers with a tailored hotel experience whilst simultaneously contributing towards a hotelโ€™s profit maximisation.

Other segments can be:

See Also:

Synonyms

  • Hotel Market Segments

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About the Author:

As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELSยด diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.