Hotel Market Segments

Search for glossary terms (regular expression allowed)
Begin with Contains Exact termSounds like
Term Definition
Hotel Market Segments

What is the meaning / definition of Hotel Market Segments in the hospitality industry?

Not all customers are the same. Although, of course, all guests must receive the same high standard of service at a hotel or other kind of facility within the Hospitality Sector, there are definitely different types of customers. And offering them a hospitality experience that entirely meets their particular type and exact needs is the key to a providing an enjoyable hotel stay, where satisfaction is virtually guaranteed.

So, how can this differentiation in customer types be best organised? The answer is to devise a system of segments, known in Hospitality as Market Segments.

Market segments can be:

  • Geographic
  • Demographic
  • Behavioural
  • Psychographic
  • Occasional
  • Cultural

Just as there can be:

  • Multi-variable account segmentation, and
  • Segmentation by benefits!

Once segmentation is achieved, segment-specific services and activities can be organised, helping to provide customers with a tailored hotel experience whilst simultaneously contributing towards a hotel's profit maximisation.

Other segments can be:

See Also:

Contact us

CALL US.
 NL +31 208 084 756
 UK +44 203 608 0381
 BE +32 280 86 345
 ES +34 934 641 801
 FR +33 184 884 082
 US +1 202 888 0150
 
WRITE US.
 
Hotel Management Company

Xotels on target

CALL US.

  • NL +31 208 084 756
  • UK +44 203 608 0381
  • BE +32 280 86 345
  • ES +34 934 641 801
  • FR +33 184 884 082
  • US +1 202 888 0150

WRITE US.

  • info@xotels.com
Meet with us at ITB

Sign Up !

blauw logo pijl lang xotel

get the latest tips and trends from our blog

 

Don't miss a thing!
Subscribe to our blog
Xotels
Xotels

Affordable Revenue Management Software

HotelScienz by Xotels Get a Demo!