Hotel Marketing Blog
Hotel Marketing Innovations & Insights by XOTELS
Welcome to our XOTELS‘ Hotel Marketing Blog, your comprehensive guide to groundbreaking strategies, expert tips, and the latest trends that are redefining hotel marketing. Explore valuable resources to amplify your property’s brand presence, attract more guests, and drive sustainable growth in a competitive landscape.
How to Market a Hotel? Hotel Marketing Strategies
Where to start when implementing a hotel marketing strategy? How to promote a hotel with the internet moving so rapidly with new developments every day, week and month … Here is a 10 step plan on how to market a hotel.How to become # 1 on TripAdvisor
Last week Htel Serviced apartments reached the number 1 spot on Tripadvisor on specialty lodging. And we'd like to celebrate this with them. Here's a short version of what happened to Htel Serviced Apartments, and the implementation of a Hotel Social Media Marketing campaign that got them to this spot.How to Run a Professional Hotel Blog
There seems a lot of disagreement if blogging is still effective in the days of micro-blogging sites like Twitter and age of social media like FaceBook. At Xotels we have been managing hotel blogs, and are achieving good results through a well thought out strategy. And this is the key for hotel internet marketing; you need a plan to get somewhere.How serious do hotels take Guest Feedback?
Having travelled a lot in the last month I have been observing some great differences in the levels with which hotels are looking for feedback from their guests. Some hotels simply do not seem to care, others have it a review score card implemented as a systematic part of their operations, few however really ask me for my opinion and make me feel they really care…A penny for each time I have heard “Revenue is great, but can’t be applied in my hotel”
I would be rich by now if each time an hotelier told me “Revenue Management is great, but can’t be applied in my hotel”, I would have received a penny! I am heavily disappointed when I meet an hotelier and I hear this sentence, because it is absolutely wrong!Hotel Brand Hijacking by OTA, it should be banned …
If OTA claim to bring incremental business, why do they advertise on hotel brand names? Shouldn’t they focus on destination searches instead? It seems the larger chains have convinced the OTA to refrain from this practice. However to independent hotels or hotel management groups they are not showing much consideration. This SEM hijacking or brand keyword robbery needs to stop.