Hotel Marketing Blog
Hotel Marketing Innovations & Insights by XOTELS
Welcome to our XOTELS‘ Hotel Marketing Blog, your comprehensive guide to groundbreaking strategies, expert tips, and the latest trends that are redefining hotel marketing. Explore valuable resources to amplify your property’s brand presence, attract more guests, and drive sustainable growth in a competitive landscape.
Internet Marketing has become Key in Hotel Asset Management
Traditionally hotel asset management has been focused on operations and cost control. Over the last few years we have seen a clear shift in revenue management getting a more prominent role. Profitability is not only a result of cost control but also revenue generation. Finally we also see sales and marketing become a key area for the by hotel asset manager.
Pre-Opening a Hotel? Don’t forget you need guests! (part 1)
The pre-opening phase of a new hotel is both a big challenge and a great opportunity at the same time. We are currently going through and preparing for the opening of new hotels in various destinations throughout Europe, and are working hard to avoid common mistakes made in this process. We have listed some of our hotel pre-opening tips below.
Hotels need to be more Disruptive
The most effective way to be really successful in business is by challenging the status quo. Especially in a highly saturated industry like hotels, to compete and outperform the market you need a disruptive business model which delivers on a level competition cannot reach. There are many options to disrupt your local hotel market ...
Order Takers vs. Personalized Sales. How Effective is Your Hotel Selling over the Phone?
Do you know what the conversion % is of your hotel's reservations department? We seem to put a lot of focus on our website conversion statistics, but how many calls are we actually converting in to bookings. Phone sales is a very important direct sales channel for hotels, consumers are making the effort to contact you directly, and should be easy to convert. Why is it though that many hotels have such a poor sales process? Is hotel management not on the ball ?
Top 10 Social Media Marketing Tips for Hotels
I actually would like to rephrase this. I recommend to stop all online marketing spend. Just kick it out of your budget. Save some cost for a change. I simply would like to take back what I wrote in previous blog posts, and what I said during any of our seminars and workshops about hotel internet marketing and social media marketing. I now run a 100 room hotel and I have got it all figured out .KPI for Spa Revenue Management: SUR, ATR, REVPATH, SREVPOR
Last month we discussed the apparent need for hotels to implement a Revenue Management strategy for their spa in order to maximize the profitability of their business. So let’s now take a closer look, and define the Key Performance Indicators that need to be measured.
