Revenue Management is more than technique for creating prices. It is a philosophy and a culture that must be implemented throughout the hotel.

A key question for Revenue management is:

Are you ready to say No to business? General management, Sales and Reservations need to agree on same vision and objectives. Conflicts can happen! Weekly meetings are necessary to share. Set short, medium and long term strategy together. Decisions must be based on knowledge, not on feelings!

Knowledge on:

  • Clients
  • Pricing
  • Events
  • History
  • Competition
  • Distribution Systems

Practice of Revenue Management may go faster than technology: does your PMS allow Flexible pricing? Record statistics for knowledge-based decisions.

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